Important Marketing Aptitude questions for exams | Easy Marketing Notes for SBI Exams
The Candidates preparing for different government sector exams searching for important marketing aptitude questions / Easy Marketing Notes their search is over. As we are providing you with the most Easy Marketing Notes that will surely help you crack the Bank exams, and master Marketing Aptitude. The bold words are the answers for the questions. There are the important marketing aptitude questions for bank exams, interviews, state govt. exams, various competitive exams etc.
Important Marketing Aptitude Questions / Easy Marketing Notes are:
MARKETING APTITUDE QUESTIONS
Q Conversion means
(1) To convert losses into profits (2) To convert profits into losses (3) To change a product suitably to suit
Each customer (4) A buyer retracting the sale (5) To convert a prospect into a buyer
Q In a selling process in today’s world
(1) Only standard products are sold (2) No customization required
(3) The seller need not have product knowledge (4) The seller should aim at customer satisfaction
(5) Only quantum of sales matter
Q The type of Marketing involves in Banks is
(1) Transaction Marketing (2) Service Marketing (3) Commodity Marketing
(4) Ruthless Marketing (5) Indifferent marketing
Q Market Space means
(1) Place where goods are sold (2) Trade fairs and melas (3) Road shows
(4) Scope available for selling (5) Competition
Q Find the true statement
(1) Marketing is a waste of the employer’s time (2) Marketing is not required in India due to its vast population
(3) Marketing involves additional works (4) Marketing involves team work
(5) Marketing is not required today due to IT advancement
Q A TARGET marketing is
(1) Entire country (2) Entire City (3) Entire Globe
(4) That which consists of customers who need the identified product (5) All of these
Q A Lead means
(1) A leash (2) A Leader (3) An Interested Buyer (4) A DSA (5) A cold Call
Q A DSA’s (Direct Selling Agent’s) main job is
(1) To design products (2) To sell to the target group (3) To do market survey
(4) To distribute profits (5) To earn incentives
Q Sales forecasting involves
(1) Sales planning (2) Sales Pricing (3) Distribution Channels
(4) Consumer tastes (5) All of these
Q Transaction marketing involves selling of
(1) Mere goods (2) Mere Services (3) Ideas and thoughts (4) Repair work (5) After sales service
Q Which of the following product is being sold under the brand name ZODIAC?
(1) Shirts (2) Ties (3) Both A and B (4) Liberty (5) None
Q Check list may be used for
(1) Production (2) Sales Promotion (3) Packaging (4) Planning (5) Advertising
Q Descriptive labels may be used by
(1) Medicine Producer (2) Tea (3) Gold (4) Pen (5) Milk
Q Super 777 soap is an example of
(1) Brand labels (2) Grand labels (3) Descriptive labels (4) Combination labels (5) All of these
Q PLC stands for
(1) Product Lower Cost (2) Product Life Cycle (3) Promotion Labour Cost (4) Product Life Code
Q Which is the first stage of PLC?
(1) Introduction (2) Growth (3) Maturity (4) Decline (5) None of these
Q Which is the utility of PLC?
(1) In forecasting (2) In profit making (3) In new product planning (4) In marketing policy (5) All of these
Q Pricing objectives is based on
(1) Maximise the profits (2) Return on Investments (3) price Stabilisation
(4) All of these (5) None of these
Q Fixed cost is related with
(1) Production (2) Marketing (3) Time (4) Material (5) Labour
Q A saving account with Insurance benefit is
(1) A long term loan account (2) A running overdraft facility (3) A non fund facility
(4) A type of remittance facility (5) A value added deposit account
Q A Prospect means
(1) Newly Designed Product (2) A Team Leader (3) A likely Buyer
(4) ATM Usage (5) Internet Transaction
Q An variable cost is related with
(1) Production (2) Time (3) Budget (4) All of these (5) None of these
Q An additional cost which is created after addition production is known as
(1) Total Cost (2) Incremental Cost (3) Variable Cost (4) Fixed Cost (5) All of these
Q Total cost of production equal to sales price is called
(1) Fixed Cost (2) Variable Cost (3) Break Even Point (4) Total Cost (5) Additional Cost
Q Which is price setting method?
(1) Cost + Pricing method (2) Marginal Cost Pricing Method (3) Going Rate Price
(4) Sealed Bid Price (5) All of these
Q Trade discount is given on
(1) Cash price (2) List price (3) Quantity (4) Quality (5) None of these
Q Which is direct channel of distribution?
(1) Agent – Retailer (2) Producer – Consumer (3) Retailer – Agent
(4) Consumer -> Retailer (5) None of these
Q Which is the form of E-Commerce?
(1) E-Shop (2) E-market (3) Internet Commerce (4) Internet Marketing (5) All of these
Q Which is the type of E-Commerce?
(1) Business to Business (2) Business to Consumer (3) Consumer to Consumer
(4) E-Governance (5) All of these
Q B2B (Business to Business) adopted by
(1) City Bank (2) Bank of Madura (3) Tata IBM (4) ABC India (5) All of these
Q Credit card is an example of
(1) B2B (2) B2C (3) C2C (4) C2B (5) All of these